In 1941, when Californian Robert Gray built the first Shasta “house trailer” to be used as mobile military housing, he had no idea his homes on wheels would play a major role in establishing a billion-dollar industry. Or that the little trailers would spark wanderlust in Americans that would carry them across the miles and into the next century. Shasta was, and remains, an important player in the ultimate American Dream; the freedom and desire to roam, explore and enjoy well earned leisure time with the people we love.
In the 1950s and 60s, the toaster-on-wheels look of the original Shasta trailer was the most recognizable shape on the road. There were other RV brands, but only Shasta was distinguished by those wings that signified flight and freedom. Through the 1960s and 70s, RVs became bigger and better, America’s burgeoning highway system evolved into interstates, and the wanderlust grew ever stronger. In the 80s and 90s, RVs continued to evolve into safer, more sophisticated homes away from home, with more features and greater comfort than ever.
Today, 70 years and three generations of Shasta owners later, Americans have the desire to travel like never before. Motivated by the rediscovery of our families and renewal of ourselves, we still respond to the call of the road.
In terms of product, the company has come a long way from the “toasters-on-wheels”. Today’s Shastas have sleek profiles and amenities that were unimaginable a generation ago. Yet, it is the memorable image of the little trailer with wings that brings each of us something no other manufacturer has to offer; nostalgia.
As the industry’s longest producer of recreational vehicles, Shasta has manufactured hundreds of thousands of RVs. We’ve earned our success in the best possible way – through experience … more experience than any other RV company in the world. Shasta’s respected name prevails in today’s fast-moving RV industry because of that experience, combined with a strong, serviceoriented dealer network, a loyal, repeat-customer base, and our outstanding association with our parent company, Forest River. Shasta is proud of its longevity, and we pledge to continue to listen and to improve our commitment to satisfying America’s wanderlust, and to persist in creating generations of memories to come.
Part of the RV experience is being among other RVers who hold the same passions that you do. In 2011 the Forest River Owners’ Group (FROG) was formed, and it quickly has grown to over 165,000 members. These members attend rallies and tours throughout North America sharing memories and stories that will last a lifetime. Membership is FREE, and all it takes to become a member is to become a Forest River RV owner and submit a form on the FROG website.
Visit www.forestriverfrog.com to learn more or to join the Forest River Owners’ Group.