News

10-1-12

SHASTA RV INTRODUCES NEW PHOENIX FIFTH WHEEL
AND PLANS FOR ADDITIONAL PRODUCTION SPACE

Middlebury, IN – Shasta RV, a division of Forest River, Inc., unveiled their all new Phoenix Mid-profile and Super-mid profile Fifth Wheels, to rave reviews, at this year’s Elkhart Open House.

Chadd Johnson, most recently of CrossRoads RV, is the Product Manager for all Phoenix products and is responsible for sales across Canada. “The Phoenix is a uniquely constructed, incredible value added fifth wheel. We have instilled a creative thinking process in our team, and have invested the extra effort to be inventive and attentive to details”, states Johnson, who has called on Daric Fail to handle sales in the Southern US and Kris Lash to cover the NorthWest.

“The response to the product was unbelievable. We had dealers standing three and four deep just to get inside. Dealers made positive comments and complimented the overall unique look and feel, as well as the commitment to our value added design and construction method,” remarks Mark Lucas, President of Shasta RV. The Phoenix utilizes a mechanically fastened, 16 inch on center, six-sided aluminum cage for its construction. Tongue and groove plywood covers the floor structure, while a rolled edge roof caps off the modern colored, hung fiberglass exterior. “This product will compete directly with the current mid-profile products on the market, but we’ve integrated features and eye-appeal normally found at much higher price points,” continued Lucas.

Features such as wide-body construction, unique wall treatments and luxurious leather style furniture is all standard equipment. The designer inspired bathroom also received fabulous reviews. “Most people inherently want to feel they have something unique and special. We deliver that wish, and then some, without asking them to pay $60,000 to do so”, continues Johnson. “Most products in the mid-profile segment all look the same and are all built the same. We instead, invest time and expense in the best possible construction, and pair that with a contemporary interior and class leading exterior design. This fifth wheel is sure to have a broad appeal.” Phoenix fifth wheels will range from 27 to 34 feet in length and MSRP’s will start around $30,000.

“Based on the dealer response, our confidence in Chadd, this product and the entire team, we are securing an additional 55,000 sq. ft. production facility solely for the purpose of meeting the demand and define our dedication to the Phoenix product line under Shasta.” says Lucas. The company anticipates hiring approximately 75 new employees by year’s end.

Shasta RV, established in 1941, manufactures Oasis travel trailers, Revere travel trailers, fifth wheels and destination trailers and Phoenix fifth wheels. All products will be on display at the RVDA show in Las Vegas and RVIA show in Louisville. For more information, available territories or details, please call 574-825-7178.

8-7-12

SHASTA RV ANNOUNCES REDESIGNED PRODUCTS AND
NEWLY ASSEMBLED SALES TEAM

Middlebury, IN – Shasta RV, a division of Forest River, Inc., is pleased to announce the introduction of their completely redesigned lineup of products and newly assembled management and sales team. “We’ve built an enthusiastic and highly qualified team, with long standing dealer relationships”, boasts company President Mark Lucas.

Todd Schmitz, most recently with Prowler, is the Product Manager for Revere and Oasis. Kevin Combs, Dan Gill and Kris Lash handle sales for all of North America.

The Revere, a conventionally built trailer line, and the current flagship for the company, has a new exterior look, higher end interior decors, wide-track axles, under-mounted sinks, recessed stoves and rounded interior walls, all new for this year. “We’ve not only stayed true to the features customers have come to expect, such as 7 foot interior heights and extra deep slides, but also value added items not normally seen in this conservative price point,” states product manager Todd Schmitz. In addition to travel trailers, Revere will also offer three fifth wheel floorplans. “These fifth wheels are a nice upgrade for customers who want extra amenities, increased storage and longer range towing, but don’t want to stray from this price point”, according to Schmitz. Destination trailers are also new for this year, and include wide body construction, 8 foot interior heights, residential kitchens and fiberglass front caps all as standard equipment. Each of the three Revere segments is available with optional fiberglass exterior walls.

The Oasis, aggressively repositioned to be the price leader on any dealer’s lot, is 8 foot wide and available in 5 top-performing floorplans. “Instead of playing games with packages, discounts and long lists of options, we’ve included everything you need as standard equipment, and eliminated any fluff in the pricing”, continues Schmitz. “This is not just an LE or a Limited Edition trailer you can only buy once a year or in limited numbers, but rather has been designed and built from the ground up to be a show-stopper, sure to generate traffic and retail sales year round”.

“Success is great looking, well built product at an aggressive price. Other companies only focus on 30 or 40 units being produced each day. We will focus on each individual one and pay attention to the details. Volume will be the reward for our efforts, not the primary focus”, adds Lucas.

Shasta RV, established in 1941, manufactures Oasis travel trailers and Revere travel trailers, fifth wheels and destination trailers. All products will be on display at this year’s Hershey Show, Elkhart Open House, RVDA show in Las Vegas and RVIA show in Louisville. For more information, available territories or details of the “Profit Protection Guarantee”, please call 574-825-7178.