The Shasta Story
A Proud Heritage
In 1941, when Californian Robert Gray built the first Shasta “house trailer” to
be used as mobile military housing, he had no idea his homes on wheels would
play a major role in establishing a billion-dollar industry. Or that the little
trailers would spark wanderlust in Americans that would carry them across the
miles and into the next century. Shasta was, and remains, an important player in
the ultimate American Dream; the freedom and desire to roam, explore and enjoy
well learned leisure time with the people we love.
In the 1950s and 60s, the toaster-on-wheels look of the original Shasta trailer
was the most recognizable shape on the road. There were other RV brands, but
only Shasta was distinguished by those wings that signified flight and freedom.
Through the 1960s and 70s, RVs became bigger and better, America’s burgeoning
highway system evolved into interstates, and the wanderlust grew ever stronger.
In the 80s and 90s, RVs continued to evolve into safer, more sophisticated homes
away from home, with more features and greater comfort than ever.
Today, 70 years and three generations of Shasta owners later, Americans have the
desire to travel like never before. Motivated by the rediscovery of our families
and renewal of ourselves, we still respond to the call of the road.
In terms of product, the company has come a long way from the
“toasters-on-wheels”. Today’s Shastas have sleek profiles and amenities that
were unimaginable a generation ago. Yet, it is the memorable image of the little
trailer with wings that brings each of us something no other manufacturer has to
As the industry’s longest producer of recreational vehicles, Shasta has
manufactured hundreds of thousands of RVs. We’ve earned our success in the best
possible way – through experience … more experience than any other RV company in
the world. Shasta’s respected name prevails in today’s fast-moving RV industry
because of that experience, combined with a strong, serviceoriented dealer
network, a loyal, repeat-customer base, and our outstanding association with our
parent company, Forest River. Shasta is proud of its longevity, and we pledge to
continue to listen and to improve our commitment to satisfying America’s
wanderlust, and to persist in creating generations of memories to come